15 Best Digital Marketing Services for Small Businesses in 2022

Do you want to get right to the point? Ignite Visibility or Web.com are the greatest digital marketing services for most people.

Digital marketing services can instantly boost your company’s demand. They’re the reason certain businesses are always out of stock or have a line of clients that wraps around the block.

Hiring the greatest digital marketing services to bring people through your doors or to your website allows you to focus on what you do best: providing an incredible product, service, or experience.

The applications that will be available in 2023 will provide new opportunities for small businesses.

Small business online marketing services can be tailored to your budget, target audience, scope, and goals. With their 20 years of experience (SMB), they will boost the ROI for your small-to-midsize business.

Here are the 15 Best Digital Marketing Services for Small Businesses in 2022 to help you make the most of 2022. 

15 Best Digital Marketing Services for Small Business In 2022

1. Pearl Lemon

Pearl Lemon is an SEO company based in the United Kingdom.

They have a team with more than two decades of SEO experience. That means they can assist you with anything relating to search engine optimization.

In fact, they claim that in just 90 days, they can double your organic traffic.

It’s a bold assertion, but it’s backed up by client testimonies and reviews. I identified more than 200 good client reviews on a variety of third-party review systems (Google, Trustpilot, Facebook, and so on).

Pearl Lemon provides platform-specific SEO services for ecommerce sites such as:

• Amazon Search Engine Optimization
• SEO for Shopify
• SEO for BigCommerce
• eBay Search Engine Optimization
• SEO for Etsy
• SEO for Facebook Marketplace
• Walmart’s Search Engine Optimization

They also offer outstanding SEO services for CMS platforms like WordPress, Joomla, Magento, Squarespace, Weebly, Wix, and Moonfruit.

Pearl Lemon also offers the following SEO services:

• Creating connections
• Local Search Engine Optimization
• On-page SEO (search engine optimization)
• SEO in a technical sense
• SEO for podcasts
• YouTube Search Engine Optimization
• Airbnb Search Engine Optimization
• SEO for mobile devices
• SEO that works in multiple languages

As you can see, they provide each type of SEO service you can think of, and that’s all they do.

Typically, Pearl Lemon works with midmarket companies and ecommerce websites. This is the place to go if you need SEO help for your website. To learn more about what Pearl Lemon can do for your business, schedule a risk-free strategy session and a free website audit check their website.

2. Lyfe Marketing

Lyfe Marketing is a company that specializes in social media marketing and management.

Popular brands including Hilton, Crunch Fitness, Domino’s Pizza, and Wingstop rely on them.

Lyfe Marketing has generated over 983,000 leads for clients through digital marketing throughout the years, with social media being the key focus. Lyfe Marketing has a stellar reputation, with hundreds of positive ratings and recommendations on third-party review sites.

Whether you’re just getting started with social media marketing or need to rework an existing strategy, Lyfe Marketing can help.

• Marketing on Facebook
• Marketing on Twitter
• Marketing on Instagram
• Marketing on LinkedIn
• Pinterest promotion

Lyfe Marketing’s social media marketing experts will assist you in developing a unique advertising approach. You can spend as little or as much on social media ads as you wish, but they recommend at least $300 per month.

Their social media management services cost between $400 and $1,000 per month on average. However, this is dependent on the number of channels they manage on your behalf and the types of postings you require.

Lyfe Marketing will not charge you extra for your advertising budget if you sign up for their social media management services.

These social media advertising services are subject to a $150 startup cost. However, this fee covers everything from setting up all of the necessary advertising accounts, social media pages, and analytics software to creating and setting up all of the necessary advertising accounts, social media pages, and analytics software.

You will not be required to complete any of this on your own.

A dedicated account manager, 24/7 analytics, creative ad development, and no long-term obligations are also included.

3. Vertical Measures

Vertical Measures is a digital marketing agency that offers a broad range of services. To help you pinpoint your marketing needs, they work on a wide range of topics such as content marketing, search engine optimization, and paid media.

They are best recognized, though, for their superb paid media services. Verticle Measures offers a variety of paid media services, including:

• Pay-per-click (Google, Yahoo, Bing)
• Advertisements for products
• Advertisements in video
• Advertisements on social media (Facebook, LinkedIn, Twitter, Instagram, Pinterest)
• Services for programmatic advertising
• Creating and testing display ads
• Targeting by behavior
• Remarketing
• Targeted placement
• Keyword targeting in display ads
• Ads management for product listings

Vertical Measures can handle everything for you, whether you want to run a Google PPC campaign or build a fresh new display ad from scratch.

Vertical Measures can manage everything from international corporations like Puma to healthcare providers, educational institutions, and small businesses.

Vertical Measures has a client retention rate of 95 percent, which is extraordinary in this industry.

Clients have seen a 350 percent increase in leads while also seeing a 50 percent reduction in cost-per-lead. Vertical Measures’ expertise ensures that your paid advertising efforts yield a good return on investment.

Vertical Measures works with both B2C and B2B companies, as well as ecommerce websites. This is the greatest option for all paid media services, regardless of what industry you’re in or the size of your company.

4. Ignite Visibility

Ignite Visibility is a top-notch full-service digital marketing firm that specializes in SEO, paid media, email marketing, and other areas.

Clutch.co has recognized them as the number one search engine marketing business in the United States, and its email marketing, paid media, social media, Amazon, conversion rate optimization, analytics, and digital marketing strategy services have all been highly praised.

According to Ignite Visibility, their goal is to “provide clarity to digital marketing.” They accomplish this through creating industry goals, benchmarking, strategy, service-specific methodologies, forecasts, project plans, timetables, and transparent quarterly business reviews.

Here are some of the characteristics that distinguish them from a typical SEO, paid media, Amazon, email, or social media firm.

They provide the following services.

• Best-in-class creative drives a unified cross-channel marketing strategy.
• Weekly, monthly, and quarterly thought leadership, expertise, and industry research are supplied to keep your business on the cutting edge.
• Monthly and quarterly business plans and strategies detailing what was accomplished, the outcomes, and strategies for achieving newly stated objectives.
• Built on competitive analysis and business data, proprietary software-driven and source-based forecasts.
• Clear dashboards and budgets that are related to specific business objectives.
• Systems for real-time communication and project management. There is a lot of cross-pollination between corporate verticals.
• Building relationships, celebrating accomplishment, scaling what works, testing, discovering solutions, and celebrating once again are all priorities.
• Customer satisfaction, communication, and quality service are all important to me.

Ignite Visibility is a wonderful option if you’re searching for a digital marketing agency that sees the big picture, offers award-winning services, and provides excellent customer service. Here’s where you can learn more about Ignite Visibility.

5. Web.com

Web.com is a full-service website and digital marketing firm dedicated to assisting clients in making the most of their online presence.

Web.com has choices for any budget and requirement, from DIY options to completely tailored marketing plans.

That’s right: Web.com can handle as much (or as little) of your web marketing as you’d like. Simple SEO tools and company directories are among their DIY offerings, which will help you get identified faster.

Web.com provides SEO, PPC, company listings, directory services, and other services. They have a team of specialists ready to help you along the way, or they may develop and follow your path for you.

Web.com’s professionals go out of their way to design marketing strategies targeted to your demands — and your budget — because every company’s digital marketing objectives and needs are different. The specialists will analyze your company and devise a strategy to help you achieve your objectives.

Web.com assists companies in improving their search engine ranks, gaining authority, building trust, and increasing traffic to their websites in order to maximize conversions and profits.

Among the services provided are:

• SEO services provided by experts
• SEO tools that you can make yourself
• PPC (Pay Per Click) services
• Listings of businesses

Web.com, unlike many other digital marketing firms, is a one-stop shop for most of the backend technology that enables digital marketing. They can create secure websites, email, hosting, and domains for you.

Web.com can help you meet your digital marketing goals no matter what your budget is, from solopreneurs to huge enterprises.

6. Mainstreethost

Mainstreethost is a digital marketing business with more than 20 years of expertise and a staff of more than 130 digital marketing experts. The organization has offices in both New York City and Las Vegas.

They’ve worked with over 10,000 companies over the years. Mainstreet host has seen it everything, from individuals to nonprofits, small businesses, mid-sized firms, and enterprises.

While the company offers a wide range of services, its technical SEO services stand out the most. Mainstreethost offers a variety of technical SEO services, including:

• Audits of technical sites
• Recovering a penalty
• Migration of a website
• Enhancement of performance
• Markup for structured data (schema)
• Analyze your competitors
• Image enhancement
• Analyzing backlinks

Mainstreethost’s digital marketing professionals go beyond keyword research and content development to help with SEO. They specialize in the backend aspects that help websites rank higher than their competitors.

Redirects, indexing, robots.txt files, duplicate content, site architecture, internal link structure, mobile performance, and more are all things they can assist you with.

All businesses and budgets can benefit from Mainstreethost’s SEO service options, which include:

• Starting at $99 per month, SEO Essentials
• Starting at $199 per month, SEO Standard is a great way to get started with SEO.
• Starting at $399 per month, SEO Premium is a great way to get started with SEO.
• Custom SEO services start at $999 per month.

All pricing are based on a year-to-year agreement. Contact the professionals at Mainstreethost for a solution if your website requires a technical SEO audit.

7. Conversion Rate Experts

 Conversion Rate Experts. These people live, breathe, and eat conversion rate optimization—the it’s only digital marketing service they do.

However, they excel at one thing.

Industry titans including Apple, Facebook, Verizon, Dropbox, GE, Dell, GQ, Xero, The New Yorker, PayPal, Dyson, and Amazon are among their top clients. To say the least, the list is astonishing.

A/B tests and other data-driven insights are used by the Conversion Rate Experts to create web pages that convert. What makes their plan so successful?

In comparison to any other digital marketing service available today, their staff is one-of-a-kind. The Conversion Rate Experts hire entrepreneurs, bestselling authors, former Google employees, former eBay employees, agency heads, Ph.D. scientists, and direct response marketing veterans instead of just basic digital marketing consultants.

Among their top conversion rate optimization services are:

• Optimization of the landing page
• Creating a customer journey map
• Optimizing your email
• research into the market
• Analytics
• Usability testing and user experience
• Information architecture and web design
• Copywriting
• Programs for referring others
• Abandoned shopping carts
• Optimization for mobile devices
• Personalization
• Optimization of advertisements
• optimization of video
• Optimisation across several channels

The list might go on forever. The Conversion Rate Experts can handle any part of your business or website that can be optimized from a conversion standpoint.

There are two primary methods for utilizing these services.

By collaborating with your present team, the Conversion Rate Experts can become your conversion manager. They’ll train your current employees to improve your in-house capabilities. Alternatively, the Conversion Rate Experts can handle everything for you, or provide a solution that falls somewhere in the middle.

If you’re an agency, the Conversion Rate Experts can help you boost your clients’ conversion rates.

For a free strategy session, contact their team. They’ll look over your website to evaluate if you and your company are a good match. Your business must generate at least $250,000 in annual revenue to be evaluated.

8. KoMarketing

Through smart search marketing, social media marketing, and content marketing, KoMarketing assists B2B brands and businesses.

Software, technology, industrial, manufacturing, and professional services are among the industries served by KoMarketing. They even assist in the creation of content for other marketers.

KoMarketing mostly works with mid-sized businesses and Fortune 500 companies.

Your organization must spend at least $60,000 per year on web marketing initiatives to be qualified for their services. As a result, if you’re on a limited budget, it’s not the best option.

The following are some of KoMarketing’s B2B digital marketing capabilities:

• SEO stands for search engine optimization.
• Advertisements on search engines
• Marketing on social media
• Advertising on social media
• Marketing with content

Demand generation, marketing measurement, worldwide reach, online PR, and B2B ecommerce are among their areas of expertise within these categories.

9. Stellar SEO

Stellar SEO, as the name implies, specializes in search engine optimization. However, the term conceals the fact that this service provider focuses in a single aspect of SEO: link building.

One of the most crucial Google ranking elements in the past was links.

Stellar SEO understands the importance of taking a methodical approach to link building for your company’s website. By securing the best links, they’ll assist you get more valuable internet visitors.

They get links for their clients in a variety of ways, including:

• Links to editorial content for specialized websites
• Opportunities for guest posting
• Acquisition of a HARO link
• Links to other pages of interest
• Recovering broken links
• creation of content
• Links based on submissions
• Outreach to skyscrapers

For a monthly fee of $2,500, you can white-label Stellar SEO’s link building services as your own.

Stellar SEO provides guest blogging services and blogger outreach programs to assist you in obtaining high-quality links for your brand. They’ll even help you design the content. Depending on the extent of your campaign, these services start at $167 per link and go all the way up to $367 per link.

If you order 10 or more links, you will receive a discount. Any company or agency ordering 50 or more links can take advantage of bulk pricing.

10. Instaboost

Instaboost is another SEO service provider that focuses on a certain aspect of the industry. They are experts in local SEO and digital marketing.

Instaboost will help small businesses and local businesses be discovered for “near me” searches and comparable equivalents.

Assume you own a plumbing company in Seattle, Washington. When people in Seattle are looking for a plumber, you want to make sure your business comes up first. This is made possible with Instaboost.

The strategy focuses on citation building using online directories and platforms including Apple Maps, as well as Google My Business (GMB). They’ll also assist you in optimizing your website for certain keywords that appear in Google local searches.

Instaboost is trusted by over 800 businesses for local SEO.

The following is a summary of the plans and pricing for these services:

• $299 per month for Boost
• Verification of GMB
• There are up to 34 online listings available.
• The basics of optimization
• Report on the monthly rankings
• Every month, one Google post
• $599 per month for Boost+
• All services provided by Boost
• There are up to 59 online listings available.
• Optimization that is more advanced
• Services for reputation management
• Every month, there are two Google posts.
• $999 per month for Instaboost
• All Boost+ services
• There are up to 84 online listings.
• Removal of harmful listings
• Every month, there are four Google posts.
• Priority assistance

As you can see, Instaboost has strategies to meet even the most stringent budgets. For small enterprises, their top-of-the-line services are nevertheless very reasonable.

11. Moburst

Moburst specializes in mobile app digital marketing services. Moburst can assist you whether your entire business is an app or you’re attempting to advertise your app as an extension of your business.

Moburst’s 3,800+ mobile campaigns have resulted in over 140 million app installations.

Uber, Gmail, YouTube, Food Network, and Dunkin Donuts are just a few of the big brands they’ve worked with. Moburst has worked with new startups and advanced gaming firms all around the world, in addition to recognized names.

• Among their major services are:
• Optimization of the app store (ASO)
• Media that is specifically targeted
• Remarketing
• Engagement with a brand
• Marketing strategy for mobile devices

Moburst will not only provide digital marketing services, but will also test each aspect of your mobile app to guarantee that it functions properly. They study user psychology and behavior in order to improve the overall mobile experience.

12. Advantix Digital

Advantix Digital is a marketing firm that offers a broad range of services. While the company provides a wide range of services, email marketing is unquestionably their speciality.

Advantix Digital has approximately 20 years of experience in the digital marketing field, having been founded in 2001.

They specialize in assisting businesses of all sizes in developing customised messaging for certain audiences. The organization will assist you in humanizing your content while utilizing automation to maximize your return on investment.

They’ll start by learning about your company and industry, as well as establishing essential benchmarks and KPIs for your email marketing.

They’ll then assist you in compiling a qualified email list if you don’t currently have one. Advantix Digital will assist you in expanding your list using social media, paid search, and other digital marketing strategies.

After you’ve segmented your targeted list, Advantix Digital’s email marketing professionals will assist you in determining the optimal technique for each section. This agency knows how to deliver killer emails that get results, from abandoned shopping cart campaigns to newsletters and product launches.

Data-driven optimization is a top priority for the Advantix Digital team.

For all campaigns, they give comprehensive analytics, clear communication, and up-to-date data.

13. Bukhash Brothers

If your firm wants to collaborate with the world’s most powerful influencers, Bukhash Brothers is the place to go.

Bukhash Brothers is a UAE-based company that was founded in 2014. They take pleasure in cultivating genuine, long-term relationships with their clientele and celebrity partners.

For their achievements in this field, magazines such as Forbes and Esquire have acknowledged and awarded the company.

Bukhash Brothers has worked with celebrities such as Selena Gomez, Will Smith, and Mike Tyson. They also collaborate with international soccer superstars such as Lionel Messi, David Luiz, Thiery Henry, Diego Maradona, and others.

They’ve used these connections to create influencer marketing campaigns for Nike, Visa, Red Bull, Samsung, Dyson, Nespresso, and Hugo Boss, among others.

Bukhash Brothers also provides digital content creation, social media consulting, creative concept development, and sales consulting in addition to talent management and celebrity influencer acquisition.

If your company has a large budget for celebrity influencer campaigns, get in touch with the Bukhash Brothers team to get started.

14. Column Five

Any successful digital marketing effort relies on high-quality content. Column Five Media is a company that focuses in creating innovative content for corporations.

In 2008, Column Five became a legal entity. They were working with Mint.com at the time, but the company was acquired by Intuit in 2009. Column Five’s reputation as a result of this acquisition caused the company to explode on a global scale.

They now assist in the creation of content for companies such as Microsoft, Zendesk, Visa, Spotify, Red Bull, LinkedIn, and Pacific Life.

What kind of stuff can they come up with? Basically, whatever you can think of. Column Five excels in making even the most difficult things simple. They helped Visa, for example, reimagine its instructional videos for fingerprint scanner technology.

Column Five can be used to create the following types of marketing content:

• Graphics in motion
• Designing a presentation
• Direction and production of video
• Design of an infographic
• Whitepapers and e-books
• Infographics that are interactive
• Designing a visual language
• Visualization of data
• Web development and design

Column Five will assist your company in identifying and articulating its most compelling stories. They’ll also figure out the best content formats for conveying and bringing those stories to life. Finally, Column Five guarantees that your projects are noticed by the proper people, allowing your present and potential customers to consume your creative content.

15. Act-On

Act-On covers outbound and inbound marketing that can boost your efforts, whether your small business is focusing on visibility or leads. With data interpretation and automatic message delivery, it can provide you a complete picture of the nature of your potential clients.

To attract clients during the sales cycle, you can use a variety of marketing methods. To meet each step, Act-On comprises email marketing, search engine optimization (SEO), and lead interaction, among other components.

Act-On has a quick time-to-value rate for scalable actions.

They provide landing page services to greet visitors, and their conversion-focused processes put the client first.

16. HubSpot

HubSpot includes sales, marketing, and customer care capabilities, as well as a free customer relationship management (CRM) system. The CRM reports relevant data about your small business website, and personalization is at the heart of its applications.

Their cloud-based system has a large number of tools and is simple to use. The HubSpot dashboard unifies your efforts to connect with people and produce income, while the marketing analytics drive you to close more deals.

The application’s real-time tracking eliminates the need to sync data between channels on a regular basis.

Your content and formatting can attract more visitors and lead to conversions using their blogging tools.

HubSpot’s software allows you to evaluate your business contacts and turn leads into sales.

How to Select the Most Appropriate digital marketing services for your small business

You can choose from thousands of different digital marketing agencies and service providers. If you don’t know what to look for, narrowing down the best option for your company might be difficult.

This is the strategy we employ and recommend when assessing potential service suppliers consider the following: .

1. Services of a Particular Kind

Not every digital marketing service provider is a full-service agency, as I previously stated. Some of them are only experts in one or two fields.

If you only require one aspect of digital marketing, seek for companies who specialize in that area.

You don’t need an agency that monitors social media profiles, generates content, and helps you build backlinks if you merely need help with conversion rate optimization. Instead, go with a team that knows CRO like no one else.

If a company focuses on one item, it’s likely that they’ll be better at it than companies who offer hundreds of services.

2. Size of the Business

It goes without saying that small businesses and large corporations will have different digital marketing requirements. Certain service providers are better suited to small enterprises, while others specialize on B2B or mid-market businesses.

Some service providers will not consider you as a client if you do not meet particular standards, depending on the service you require.

Before even proposing a consultation, it’s pretty uncommon for an agency to ask for your annual income and monthly marketing budget, then examine your website.

3. Market You’re After (Your Target Market)

Do you want to sell to people all around the world? Or are you concentrating your efforts solely on prospects in your own state or region?

The service provider you select will be influenced by your target market.

Pearl Lemon and Instaboost, for example, both offer SEO services. If you’re a huge company with a global reach, though, Pearl Lemon is the way to go. If you’re a small business that wants to focus on local SEO, Instaboost is a better option for you.

Are you aiming for B2C (business to consumer) or B2B (business to business) customers? These are crucial questions to answer since they will influence your search.

4. Budget

Finding an appropriate digital marketing service provider will be influenced by your financial situation. In order to engage with any client, most organizations have minimum monthly requirements.

The cost of a service varies greatly depending on the service and the provider.

Some services cost as little as $300 per month, while others cost at least $60,000 per year. Most companies looking for these services will lie somewhere in the middle of these two extremes.

5. Assistance is required.

It’s critical to consider how much your digital marketing service provider will be responsible for.

Let’s imagine you require assistance with social media marketing. Do you simply require assistance with campaign strategy and ad creation? Do you want a service that will post content to all of your accounts for you, or do you want a service that will do it for you?

Will you make your own videos and then hand them over to a production company? Or do you require a firm that can also provide video production services?

Your charges will be affected by the level of assistance you require.

My Thoughts

You can’t learn digital marketing in a day or two. While you may do a lot of digital marketing for free on social media, a true professional can accomplish more in less time.

SEO services, CRO, PPC and paid media campaigns, link building, content marketing, local SEO, and other digital marketing strategies are among the most popular. You can take on specific challenges or completely outsource marketing depending on the service you choose to collaborate with.