Facebook, Twitter, Instagram – all of these social media platforms have been around for years and are well-known in the industry. But now it’s time to step up your social media game with WhatsApp marketing! What does it involve? How can you get started? Get the answers here!
What is WhatsApp Marketing?
WhatsApp Messenger is a free, cross-platform mobile messaging application for smartphones. It uses your phone’s Internet connection (4G/3G/2G/EDGE or Wi-Fi, as available) to let you send and receive messages without having to pay for SMS text messages. What makes WhatsApp unique among instant messaging applications is that it works across different mobile platforms and also provides voice calls; i.e., similar functionality to VOIP software such as Skype.
There are no additional charges to use WhatsApp, although there may be international data usage charges if you are using data while abroad. The service will also be free of ads when it becomes an official Facebook product in 2014. As of January 2014, WhatsApp has over 400 million monthly active users globally with 70% active daily usage on Android devices alone.
What are the best tools for WhatsApp Marketing?
To utilize a WhatsApp marketing campaign, you need tools that help you engage with customers in a convenient manner. Here are some of those tools If you want to create an automated marketing campaign using these tools, then use Zapier and IFTTT. These two apps allow you to connect your social media profiles (like Facebook and Twitter) with your WhatsApp account so that when someone engages with your content on one platform, it automatically sends out an update on another platform. For example: if someone likes or comments on your post on Facebook, it will automatically send out a message via WhatsApp without any further effort from you.
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Which Platforms Work Best for Whatsapp Messaging?
While Facebook Messenger, WhatsApp, and Viber (and others) might all be platforms that businesses can benefit from, it’s important for you to choose your methods based on how each platform is used by customers. Different platforms reach different audiences. For example, you might notice that customers tend to use Facebook Messenger more in their personal lives than work lives. Because of that, you should use a different marketing strategy when promoting on Facebook Messenger versus WhatsApp or Viber.
The Biggest Mistakes Made in Bot-Based Messaging
Messaging bots are becoming more and more popular with each passing day. As of 2017, messaging apps such as Facebook Messenger, WhatsApp, WeChat and others have all surpassed 1 billion active users worldwide. However, when it comes to bot-based messaging marketing campaigns many businesses make big mistakes that hinder their efforts in reaching potential clients and customers. Here are some of them: Not using bots at all: Many businesses have a negative opinion about text message marketing services but have never actually tried them out for themselves. They prefer sticking to traditional advertising methods and believe there is no point trying something new if they don’t know how it works.
This is a mistake! If you want your business to grow, you need to try new things. The only way you can find out what works best for your business is by testing different methods until you find one that delivers results. Ignoring metrics: Bots are supposed to be used as part of an overall strategy aimed at increasing customer engagement and conversion rates on mobile devices. Without knowing whether or not your campaign is working, however, you won’t be able to tell whether or not it should continue. To avoid wasting time and money on ineffective messages, pay attention to statistics like open rate and click through rate (CTR). You should also use tools like Google Analytics or Facebook Insights to track how well your bot performs over time. Using bots without permission: Sending unsolicited messages via text message will get you in trouble fast.
Creating an Effective Messaging Strategy
If you haven’t yet discovered how important messaging is in business, it’s time to take notice. Messaging has become an integral part of not only customer communication but also B2B marketing strategies and branding efforts. Companies that leverage effective messaging strategies enjoy higher revenues than those that don’t. The key to a successful strategy lies in understanding your audience and delivering messages they want. Once you understand your audience, here are some steps for creating a successful WhatsApp marketing strategy Most businesses have one main channel through which they communicate with customers—phone calls, emails or social media. But messaging is another option to consider when communicating with customers.
Send your customers exclusive coupons and deals. When a customer downloads WhatsApp, they’re agreeing to receive marketing messages from you. That gives you access to their phone number, which means you can send them messages with offers that aren’t available anywhere else. Send Coupons and Deals – Second Paragraph: Promote special events at your store or company gatherings. You don’t need a corporate event app when your customers are already using WhatsApp to communicate with each other.
Form contests and giveaways. Entertaining customers is a great way to keep them engaged and coming back for more—and it’s easy when you use WhatsApp. You can create contests that encourage participants to send you creative or funny photos or videos, or run giveaways on birthdays, holidays or other special occasions. Form Contests and Giveaways – Second Paragraph: Promote your company culture by sharing stories about why your team members love working there, what inspires you or what makes your business unique.
Measuring Results and Getting Others Involved
If you want others in your company, department, or team to buy into WhatsApp marketing and not just see it as a flaky, impractical idea, be sure that they know how they will measure results (CVR? sales leads? responses?) and how they’ll be involved. If their expectations are clear from day one, they will more likely stay on board throughout your WhatsApp marketing campaign. Also, make sure that everyone is aware of any potential obstacles—for example, if there is only one person with access to manage your account, but he or she is out sick for a week, who will manage it then? Who has access to update content when needed? These details can help prevent confusion later on. Write a professional blog post based on the following description:
Inbound marketing is an alternative form of online marketing that focuses on attracting customers by providing them with valuable information about your business instead of bombarding them with ads. Inbound marketing is focused around building trust and authority through quality content creation and social media presence. The ultimate goal is to convert website visitors into loyal customers who keep coming back again and again because they enjoy interacting with your brand so much!